CUPCLUB

CUPCLUB

THE STORY

Environmental causes are amongst people’s highest priorities – and it’s no wonder. Over 7 million disposable cups are being used in the UK on a daily basis, with a measly 1% being successfully recycled.

At this rate, our oceans will be filled with more plastic than fish by 2050 - and we believe there’s no day like today to make a change.

Introducing CupClub: a returnable packaging solution designed to hold both hot and cold drinks.

CupClub offers a tailored end-to-end service helping to reduce single-use plastic packaging by a massive 40%.

Not only does CupClub make it easy to do the right thing, but the product itself is a level up from disposable cups. Designed to be drip-free, CupClub cups keep their contents hotter for longer. And of course, every part of the process is ecologically mindful.

All of CupClub’s products are manufactured in the UK, resulting in the smallest possible carbon footprint. Every time we pick up the used units, we schedule a drop-off of fresh cups at the same time – each trip is coordinated to be as eco-friendly as possible. Even the process of washing the cups is optimised to ensure the minimum amount of water is used to clean the maximum amount of units.

CupClub partners with businesses to make coffee-on-the-go more sustainable, working together towards the ultimate goal of zero waste.

THE WORK

CupClub were accepted on the 2018 R/GA Accelerator Program, and I was the sole copywriter on the project. I crafted everything – from press releases, tone of voice, website content and UX copy, to email templates, text notifications and poster one-liners.