Amy Kathleen Downes

As Diageo's Digital Agency of Note, R/GA has taken on social for a range of their products. One of them being Golden Ball's own whisky brand.

Whisky is seen as an old, rich man's drink – reserved for roaring fires in gentlemen's clubs. For velvet robe-wearing cigar-smokers. Our mission has been to break this bias, and invite the next generation to create their own rules and rituals for enjoying Scotland's finest export.

I was in charge of the social output for Haig, both Art Direction and Copy – demonstrating there's more ways to enjoy whisky than room temp with a drop of water.