
I'm Amy – a wayward daughter, turned graduate of English Literature and Spanish, turned Creative Director.
I was at R/GA London for two years where I very greedily took on briefs for all kinds of copy, content, art direction and creative. Accounts in receipt of my golden touch included Google, Guinness, Siemens, Nike, Johnnie Walker, Haig Club – to name a few. I was also lucky enough to be involved in their ventures program, where I shaped ToVs, brand identities and manifestos for two promising new start-ups.
Post-R/GA I worked at Dentsu, where I earned the nicknames Pitch Queen and Ms. Internet. During my stint I conceived and created content for Very, Land Rover, Warner Brothers and Captain Morgan.
I then took on the role of Digital Content Editor at LVMH. I wasn't just the boss of all things words, I also conceived and art directed shoots, created and executed the online strategy – and occasionally stepped in as a foot model. Tiny feet, but BDE.
Following that, I spent over two years at Rankin, working as Creative Lead on brands such as Rolls-Royce, Mercedes AMG, Aston Martin, Vaseline, Royal London, Dune, Clarks and TRESemmé – as well as editorials and features for Hunger Magazine.
Next, I joined Exposure, where I was Creative Lead on Levi's and Diet Coke as well as working on a million(ish) other brands – including, but not limited to: Samsung, Viagogo, Maktoub, JD Sports, Nike, Nordstrom, North Sails, French Connection, Sprite, Dyson and Superdrug.
After a decade being a full-time agency stooge, I thought I'd give freelance a go and immediately landed in a three month FTC at Pentland, CD'ing for Speedo on their Fluente and Fastskin ranges as well as the With The Tides campaign.
Currently, I'm heading up the creative department of Wonderhood Studios' content arm. So far, I've had the pleasure of CD'ing for INEOS Grenadier, Waitrose, Three, Starling Bank, Royal Foundation and David Gandy Wellwear.
Conceptual, editorial, interactive, experiential, social, strategy, scripts, manifestos, branding, directing and tone of voice – I've got fingers in every pie. A toe across every threshold. I'm every woman.