Amy Kathleen Downes

An iconic name whose brand was in danger of overshadowing its product, Guinness came to us with a brave request: make it modern. Using our in-house Content Studio and VR capabilities, we obliged. We created an immersive tasting experience using VR to enhance the various elements of Guinness' flavour profile. 

We continued in this vein by creating sensorial content for social, challenging other creators to come up with something as magnificent as a pint of the good stuff in the time it takes for a perfect pour.

Keeping on theme, we also collaborated with chefs at Meatopia to showcase Guinness-centric recipes, demonstrating it's not just for drinking.

I was part of the team responsible for coming up with ideas for the always-on content, and behind the words on social.