Amy Kathleen Downes

INEOS Grenadier came to us with a brief: to set them apart. So, we got out of the studio and hit the trails with our mid-form content series, The Outsiders. Championing not just those who love the great outdoors, but those determined to live an extraordinary life – fulfilling not just their own potential, but that of the Grenny to boot.

I was responsible for the ideation, strategy and treatment behind this series, directing (on and under the water) each episode, leading the edit and art-directing the stills. I also art-directed and worked with a motion graphics team to create the distinctive, kinetic titles.