Amy Kathleen Downes

Following our super-successful Jeans and a Nice Top campaign, Levi's tasked us with creating a compelling second chapter for AW22. With Bridgerton's Charirthra Chandran taking the starring role, we shaped our narrative around the concept of a capsule wardrobe.

The cost-of-living crisis and climate emergency are primary concerns for the Levi's target audience (and, like, the rest of the world), so we wanted to show how a few key items can take you through an entire season – at the very least – without compromising on style.

For this continuation, I was responsible for the creative ideation, concept development, campaign copy, scriptwriting and art direction – as well as interviewing Charithra and contributing to the styling.