Amy Kathleen Downes
Waitrose
Waitrose
Waitrose tasked us with amplifying their Christmas Whodunnit TVC, so we recruited the nation's most beloved detective duo – reuniting them to crack the case. I was behind the ideation, the script-writing, art direction and directing of this social series.
As per Campaign Magazine –
'The campaign has been a social media success, with the first instalment attracting more than three million organic views on Instagram and TikTok. According to Kantar, the content ranks in the top 6% for “thumb-stopping power” and the top 7% for viewer enjoyment.'
